The primary goal of any business is profit, which can only be achieved through high sales. When creating an e-commerce website, your first priority should be a convenient, clear, and transparent order form. Analysis shows that over 65% of attempts to place an order are abandoned, with some cases exceeding 90%. This represents a significant loss for your business, often due to an imperfect order form.
In this article, we will explore the standards in this area and demonstrate how to implement them effectively. By following these guidelines, you can increase the number of completed sales.
We offer five simple steps to enhance customer satisfaction during the order process. These steps will help reduce cart abandonment and increase repeat purchases in your online store.
There isn’t a definitive "Standard for creating an online store," but there are established rules. The ordering process should guide the user’s attention productively, based on their previous experience. It should be simple, intuitive, and provide all necessary information. When customers envision themselves owning an item and achieving their goals with it, they are more likely to complete the order. Your task is to keep them in this positive state.
E-commerce has been around for over 20 years, creating a set of expected options for customers. These may vary slightly by business, but the general structure remains the same. The standard checkout process includes:
Let's explore how these stages are implemented in a well-designed online store that provides a positive user experience. Creating an open and transparent environment is key to building customer trust in your business. Focus on these crucial elements.
Customers want to see what they’ve added to their cart, including the main characteristics of each item. Ensure your cart allows:
The more convenient this stage is, the more users will move on.
Surveys indicate that over 15% of customers leave for competitors due to difficulties at checkout. To prevent this, ensure:
By implementing these steps, you can create a positive user experience, boost customer satisfaction, and ultimately increase your sales.
Not every customer wants to create an account. Offer a choice between using a personal account and guest checkout without any pressure or unnecessary insistence. Surveys indicate that nearly a quarter of all customers abandon their purchase if forced to create an account. Customers appreciate a respectful approach, which is key to successful commerce.
Transparency in pricing builds trust between the customer and the store. When customers see that the store provides truthful information without hidden costs, they are more likely to trust the business and make repeat purchases. Openness and honesty affect a business's reputation positively. A store with a good reputation will see more recommendations, while hidden costs can quickly tarnish a reputation and cause significant damage.
Ensure clarity in:
Transparent pricing helps customers make informed purchasing decisions, increasing conversions and average order value, which positively impacts profitability.
Over 70% of modern users shop online using mobile devices due to their convenience. Responsive design for order forms ensures ease of use across various devices, including desktops, tablets, and smartphones.
When developing a responsive design:
8Theme's ready-made WordPress templates incorporate best practices for creating an order form, ensuring convenience and efficiency for your online store users. Key features of these themes include:
8Theme's ready-made WordPress themes offer a comprehensive solution for creating a convenient and efficient checkout process in your online store. Using these themes will provide your customers with the best shopping experience, boosting customer satisfaction and loyalty.
Explore our catalog of ready-made WooCommerce solutions and use the Live Preview feature to find the perfect theme for your store. Choose and order!
