If you want to show product categories in your WordPress site's navigation menu, navigate to Appearance > Menus > Screen Options at the top of the page:
Incorporating product categories into a site menu can be highly beneficial for various reasons, particularly for e-commerce websites. Here are several compelling reasons why integrating product categories into your site menu is advantageous:
Improved Navigation: Product categories help organize a large inventory into logical groups, making it easier for users to navigate and find what they're looking for. This enhances the overall user experience by reducing the time and effort required to locate specific products.
User-Friendly Browsing: By structuring your site menu with product categories, visitors can quickly identify the type of products available. This aids in creating an intuitive and user-friendly browsing experience, especially for first-time visitors.