You can create static blocks in the theme, which you can then add this block through the page editor so that it is displayed before the footer. And until recently, everything worked well (the desired block was shown in the appropriate language). But, after some update (it was not established what and what exactly), they noticed that both the Ukrainian and Russian versions of the site display Russian text (block). I decided to fix it in the editor, but after I started editing the site (more precisely, the store page) it stops working.
I wrote the same appeal to the developers of WPML.