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FB Pixel variable - by jeremy - on WordPress WooCommerce support

This topic has 16 replies, 3 voices, and was last updated 6 years, 7 months ago ago by Rose Tyler

jeremy

Participant

February 6, 2017 at 15:18

Hello,

I need to set up events for my Facebook pixel tracking. I need to fill variables for each event.

Could you tell me what are variables from your theme for these events:

Search event:
<script>
fbq(‘track’, ‘Search’, {
search_string: ‘?????????’
});
</script>

Add to cart event:
<script>
fbq(‘track’, ‘AddToCart’, {
value: ?????,
currency: ‘?????’
});
</script>

View content event:
<script>
fbq(‘track’, ‘ViewContent’, {
value: ??????,
currency: ‘?????’
});
</script>

Purchase event:
<script>
fbq(‘track’, ‘Purchase’, {
value: ???????,
currency: ‘???????’
});
</script>

#154099 Copied

15 Answers

Eva Kemp

Participant

February 7, 2017 at 10:18

Hello,

You need write the following:
value: product price,
currency: currency you’re using (write it with code, like USD)
search_string: tags for searching

Also refer to the documentation:
https://developers.facebook.com/docs/marketing-api/audiences-api/pixel#parameters

Regards,
Eva Kemp.

#154182 Copied

jeremy

Participant

February 7, 2017 at 16:30

Ok thank you, could you tell me where I have to put each piece of this code? In what file and where ?

Thank you.

#154217 Copied

Eva Kemp

Participant

February 8, 2017 at 17:00

Hello,

Please refer to the answers below:

1)http://prntscr.com/e5yxpw

2)If you want to add for separate products, you can add it in the text editor of the product http://prntscr.com/e5yyj5

3)If you want to add for all products, go to royal/woocommerce/content-single-product.php and write http://prntscr.com/e5z3yx

4) For checkout, edit the file royal/woocommerce/checkout/form-checkout.php and add the following http://prntscr.com/e5z5tw

5) Search event goes here http://prntscr.com/e5z6vv in the file royal/searchform.php
and royal/woosearchform.php

6) Add to Cart event goes here royal/woocommerce/single-product/add-to-cart/simple.php
and royal/woocommerce/single-product/add-to-cart/variation-add-to-cart-button.php http://prntscr.com/e5z8tq

Make all changes in the child theme to prevent losing them after theme update.

Regards,
Eva Kemp.

#154336 Copied

jeremy

Participant

February 10, 2017 at 18:28

Hello,

Thank you for this.

1) Could you explain to me this code?

2) Ok

3) Ok

4) Could you please take a screenshot with php file as you did in 3)

5) In search_string: ” , does I have to put something in ” ?

6) Does I have to put something in value and currency?

Thank you.

#154500 Copied
Eva Kemp

Participant

February 14, 2017 at 16:29
Hello,

1) The code is for initialization. Please read the documentation:
https://developers.facebook.com/docs/marketing-api/audiences-api/pixel#parameters
4) Please take a look http://prntscr.com/e8iff0

<script> fbq('track', 'ViewContent', { value: <?php echo WC()->cart->get_cart_subtotal(); ?>, currency: '<?php echo get_option('woocommerce currency'); ?>' }); </script>

5) No need.
6) Yes, it’s required.

Regards,
Eva Kemp.
#154797 Copied
jeremy

Participant

February 14, 2017 at 19:46

Hello,

1) Ok

4) Ok

5) Ok

6) What php variable does I have to put in value and currency? This one? Other?
value: <?php echo WC()->cart->get_cart_subtotal(); ?>,
currency: ‘<?php echo get_option(‘woocommerce currency’); ?>’

Thank you.

#154817 Copied
Eva Kemp

Participant

February 15, 2017 at 14:54
Hello,

6. Yes, you need use this code:

value: <?php echo WC()->cart->get_cart_subtotal(); ?>, currency: <?php echo get_option('woocommerce currency'); ?>

Regards,
Eva Kemp.
#154878 Copied
jeremy

Participant

February 16, 2017 at 01:08

Ok thank you. Please find enclosed a screenshot of my php file variation-add-to-cart-button. My script is ok? At the right position in the file?

Thank you.

Please, contact administrator
for this information.

#154927 Copied

jeremy

Participant

February 16, 2017 at 16:21

Hello,

I add to my previous message this message.

I have many errors in my console browser, please find them on screenshot and url.

How can I fix that?

Thank you.

Please, contact administrator
for this information.

#154988 Copied

jeremy

Participant

February 22, 2017 at 16:16

Hello,

Could you please help me?

Thank you.

#155496 Copied
Eva Kemp

Participant

February 22, 2017 at 17:43
Hello,

Sorry, for a delay.
You should fix these values:
– add a value here http://prnt.sc/ebx20v , for example http://prntscr.com/ebxnin
– add a comma here http://prnt.sc/ebx3iv
– for add to cart a comma is also needed http://prnt.sc/ebxks5

Also these scripts should be tied with some buttons, like:

<button onClick="fbq('track', 'Purchase');">Button Text</button> <script> function onClick() { fbq('track', 'Purchase'); }; </script>

Regards,
Eva Kemp.
#155509 Copied
jeremy

Participant

February 22, 2017 at 18:50

Ok thank you. Could you tell me if:
– My script has a right position (message #154927)?
– I want to put my search script only on search result page, how can I do this (in what php file)?
– I have an error for my add to cart script, I get html code… Please find screenshot.
– What’s the goal of this script, how to use it, for what?

Thanks a lot.

Please, contact administrator
for this information.

#155517 Copied
Eva Kemp

Participant

February 27, 2017 at 15:42
Hello,

1. Could you please resend the screenshot?
2. You need to add in the file woocommerce/archive-product.php:
http://prntscr.com/edwpz2

<?php if ( is_search() ) : ?> <script> fbq(‘track’, ‘Search’, { search_string: ‘your search string’ }); </script> <?php endif; ?>

3. It should look like this http://prntscr.com/edx03i

<script> fbq('track', 'AddToCart', { value: <?php echo $product->get_price(); ?>, currency: '<?php echo get_option('woocommerce currency'); ?>' }); </script>

4. You need read the documentation.

Regards,
Eva Kemp.
#155891 Copied
jeremy

Participant

July 24, 2018 at 10:37

Thank you, problem solved, you can close.

#197183 Copied

Rose Tyler

Support staff

July 24, 2018 at 10:38

You’re welcome!

Regards

#197184 Copied
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